Opportunity and challenge in the Solar Industry by 2020
The GTM research estimates that cumulative global market for solar PV is expected to reach almost 700 gigawatts by 2020. It is envisioned that solar development will grow applying a market-based approach while the current subsidy model will be less dominant as future solar PV growth is likely to be almost entirely market-based by 2020.
There will be both challenges and opportunities that will result with this significant growth. One of the main challenge include the use of the grid by solar users as utilities will request for fees for solar users to connect to the grid and this will affect potential savings resulting from using rooftop solar panels. Besides this challenge, this projected solar growth presents an opportunity for the creation of solar market places which will be used by ideal solar consumers. Today we have a few that are operating in the USA while others are still in the development stages such as the Google project Sunroof.
When grid operators charge for the utilization of the electric grid by solar users, this will affect the growth of solar markets as one incentive of switching to solar is net-metering which allows solar users to obtain a credit from the excess solar electricity they feed into the grid while reducing the overall cost of solar and increasing savings received by the solar users.
Solar Market Place
Today potential ideal solar customers are able to switch to solar easily and can be able to make a more informed decision by use of the solar market place. Currently there are a few solar market places, including Energy Sage, Google Project Sunroof, and MySolarToolKit. These market places will help to accelerate the growth of the solar energy market in the USA as well as around the world.
1. Energy Sage
The energy sage is almost similar like the Geostellar solar energy market place and according to Energy Sage has already won the support and backing of the U.S. Department of Energy, New York State Energy Research & Development Authority, Connecticut Green Bank, and Massachusetts Clean Energy Center. Currently, this solar market place is in over 30 States in the USA, but is growing. For more details about the energy sage or to start using this system, click here.
2. Google Project Sunroof
Google project sunroof utilizes the Google’s expansive data in mapping and computing solar energy resources to use while providing you with the best solar energy plan available to you. Just like Geostellar and Energy Sage, project sunroof also allows potential solar customers to enter their address and this system looks up your home in Google maps and combines that information with other databases to create your personalized roof analysis. This way a homeowner is able to decide whether to switch to solar or not, based on the information they are provided with.This system is currently at the pilot stage and is covering a few places in the USA. To start using the project sunroof, click here.
3. Pick My Solar
This tool or solar market place also works in the same way as the the above solar market places and can help homeowners in the USA to locate their home online using google maps to estimate potential savings of switching to solar as well as the payback period involved.
With the onset of above solar market places, potential solar customers are provided with various and unbiased options to going solar and the consumer is highly informed to make the decision about how to go solar. Some important features of the above solar market places include:
- Free customized solar energy plans
- Instant solar estimates that give consumers quick information about the costs and benefits of switching to solar.
- Online system that allows for comparison between different solar installers that empowers the solar consumer to choose their best option.
- Educational materials are provided to the consumers to enable them make good choices about their solar energy system.